If I Am Not Seen, I Do Not Exist: Conformity and a Commentary on Influencer Culture
The fixation with conformity exhibited by the main character of American Psycho, Patrick Bateman, in Bret Easton Ellis' book American Psycho is a significant theme that still appeals to readers today. The novel was based on Eastwood's father's life, work, and attitude in the 1980s when yuppie society was at its height, but its relevance has persisted. Patrick Bateman’s fixation with conformity can be compared to the influencer culture of today.
Easton examines the fixation with conformity that pervaded through 1980s America, particularly among the wealthy elite, intensified by the decade's economic apex. Successful investment banker Patrick Bateman, the main character, is preoccupied with his appearance, his things, and fitting in with his friends. Ultimately, Bateman's drive for uniqueness and self-expression clashes with his need for conformity and his desire to fit in with his coworkers yet be better than them in every way. As Bateman strives to balance the urge to fit in with society's standards with his desire to be unique, this tension is a significant theme throughout the book. This drive to fit in reflects the 1980s' larger cultural milieu, emphasizing consumerism, individualism, and materialism. Ellis criticizes this society via Bateman's persona, revealing the shady side of the American ideal and the pernicious effects of uniformity on personal identity.
Many similarities exist between Bateman and the world of influencer culture. In Bateman, we find a man driven by the need to live up to society's standards and present an ideal of perfection, even if doing so facilitates and encourages committing horrible crimes to stay on top. The urge for ongoing self-promotion and developing an idealized public persona motivates influencer culture, even if it harms others. Influencers meticulously create their online profile using filters, editing, and carefully managed content, just like Bateman zealously curates his looks and lifestyle. Additionally, Bateman and influencers both place a lot of emphasis on material possessions as indicators of success and status. The materialistic norms of influencer culture, where brand alliances and product endorsements are valued highly, are paralleled in Bateman's fascination with luxury brands and upscale dining establishments. Ultimately, whether it is through social media likes or the respect of their friends, influencers and Bateman are motivated by the need for approval and attention from others. A key feature of human nature is the desire to be recognized, admired and validated by others, and one that is particularly evident in the world of influencer culture and the character of Patrick Bateman.
Social psychology has researched conformity extensively, and its consequences have been debated in a variety of situations, including at the cultural and individual levels. The costs of conformity are examined by Schwartz and Bardi, who contend that this might prevent people from realizing their full potential for personal growth and development by making them repress their distinctive features. Conformity can also result in a sense of contradiction between one's ideals and behaviour, which can be distressing psychologically. They contend that since people are still under pressure to live up to society's standards and expectations, this cost of conformity is still relevant today. Additionally, conformity can result in groupthink, where people make poor decisions because they prioritize group harmony over individual critical thinking. The authors advise being aware of the expenses associated with conformance. Conformity is crucial for fostering diversity and originality, which are crucial for society's growth. Schwartz and Bardi conclude by emphasizing the necessity for people to understand the costs of conformity and the significance of fostering uniqueness and variety.
American Psycho emphasizes the similarity between Patrick Bateman's drive for conformity and his need for social acceptability. The book makes comparisons between the influencer culture of today and the yuppy culture of the 1980s. Being recognized and welcomed by others is emphasized in both cultures. This notion is embodied by Bateman's character, who battles to preserve his reputation and social standing. This issue will remain important as long as individuals are still trying to fit in on social media and other online platforms. The book acts as a warning, highlighting the perils of living up to social norms and the value of prioritizing our own thoughts over those of others.